OpenAI and Future, which owns some of the world’s most recognised media brands including Marie Claire, PC Gamer, TechRadar, Tom’s Guide, The Week, Who What Wear and Cycling Weekly, have announced a content partnership.
As part of this strategic partnership, OpenAI will make content from Future’s 200+ media brands available to its users. When users chat with ChatGPT, Future’s content will be presented with attribution and links to all original articles. This integration will bring new audiences to Future’s content.
Future is using OpenAI-based chatbots on Tom’s Hardware and Who What Wear, allowing users to engage more deeply with content. Future is also using OpenAI tools in its sales, marketing and editorial operations to increase productivity.
Over the past year, OpenAI has signed content partnerships with many of the world’s leading media companies. These companies include Condé Nast, Associated Press, Axel Springer, The Atlantic, Dotdash Meredith, Financial Times, Le Monde, NewsCorp, Prisa Media, TIME, Hearst and Vox Media.
